What is the Publicis Health School of Medical Writing?
It's a medical writing course created and run by Publicis Health Paris, a healthcare-focused communications agency. Over five evenings, it introduces you to the medical writer's profession: how a healthcare agency works, the basics of content production, writing, the regulatory framework, and a final immersion with a brief to tackle. The school has existed since 2022 and is now on its fourth cohort.
Why did Publicis Health create this school?
Because most young scientists, doctors and pharmacists have never heard of this profession — many don't even imagine this world exists. Yet many of them are looking for an alternative to research or clinical practice, and have exactly the qualities the job calls for: creativity and rigour. Rather than tell them about our world, we prefer to show it to them.
What exactly is a medical writer?
A medical writer turns scientific information into clear, rigorous content aimed at healthcare professionals or patients. We sum the job up in two words: rhythm and melody. Rhythm is mastering a constantly changing landscape made of science, rules and guidelines. Melody is laying a creative idea over that foundation, expressed with words that sing.
What is the day-by-day program?
Monday: welcome to our world — what a healthcare communications agency is, who does what, and the medical writer's role. Tuesday: content basics — promotional vs corporate, an overview of standard formats. Wednesday: writing basics — using source materials, creating content, using AI, distilling messages. Thursday: regulatory basics — ANSM, EFPIA, ABPI and the other frameworks that guide us. Friday: immersion and the handing out of briefs.
Are there exercises?
Yes, each evening ends with a hands-on exercise: identifying the qualities of a medical writer and learning to defend them in an interview, decoding unbranded campaigns to find the company and intention behind them, building a key messages platform, and spotting the regulatory mistakes hidden in a brochure. The week ends with a brief to complete at home: an infographic, a key messages platform or a short brochure.
Is artificial intelligence covered?
Yes. Using AI in writing work is part of Wednesday's program, alongside working with source materials and distilling messages. We train for the profession as it's practised today, tools included.
Who runs the course?
The speakers are working medical writers from Publicis Health Paris, together with colleagues from the teams they work with day to day. You're trained by practitioners of the craft, not by external trainers.
Is the course degree- or certificate-awarding?
No. It's a professional discovery course, neither degree- nor certificate-awarding: it grants no ECTS credits or registered certification. A certificate of attendance can be provided at the end of the week on request.
Do I need to have written medical content before?
No. Every stage of the program is labelled 'basics': it's designed for people with a scientific background who are discovering the profession entirely. No prior experience in medical writing or in an agency is required.
Were previous participants satisfied?
More than 95% of participants recommend the course. The most common feedback: their surprise at discovering how much creativity and teamwork matter in a profession they'd imagined to be purely scientific.